Veille Agroalimentaire

Branded ingredients are special, unique and uniquely qualified. Different from a run-of-the-mill commodity, branded ingredients stand apart because of distinctions from the initial discovery of the compounds in nature to proof-of-concept studies – cellular, in vitro, mechanistic studies, defining what is the responsible agent and activity. This evidence-based validation has a price premium, of course, but top shelf comes with a cost. Branded-ingredient companies come in three stripes: Companies…