Veille Agroalimentaire

With close to 140 million tonnes, baked goods is the second largest packaged food category following dairy. However, growth remains lacklustre posing both opportunities and threats for manufacturers. While the biggest revenue gains are likely to be made from bread, cakes, pastries and frozen baked goods lend themselves well to profit expansion. This briefing identifies key category and geography opportunities in baked goods after providing the main reasons behind the competitive landscape.