Veille Agroalimentaire

New Atkins nutritional range approach for weight management

New Atkins Nutritional Approach, the weight management bar brand, has unveiled unveil a fresh new look in an effort to move the brand range into the mainstream grocery category. The new packaging across the full range of Atkins products segments the range into meal components, snacks and treats to support a low carb, low sugar lifestyle. Currently available in supermarkets, pharmacies nationwide and online, the packaging has been streamlined to help consumers select products to suit their nutritional…


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