Agri-Food Monitoring

Nestle's baby food arm Gerber on adapting to grow

"Gerber, one of the most-established names in the baby food sector, is marking its 90th anniversary. In some markets, a company can trade on that longevity; in others, it can turn some consumers off. Bill Partyka, Gerber's president and CEO, talks to Dean Best about how the Nestle-owned company is emphasising its heritage in China but seeking to adapt to changing consumer tastes in the US."


just-food.com