Agri-Food Monitoring

Smirnoff has announced it is entering the fruit cider category with the launch of Smirnoff Cider, available in two flavours: Raspberry & Pomegranate and Passionfruit & Lime. Each contains lightly fizzed cider with a blend of crisp, fruit flavours combined with Smirnoff vodka. Claire O’Neill, innovation commercialisation manager at Diageo GB, said: “There have been a number of innovations into the fruit cider category over the last few years, and as the market continues to grow in both the on and…