Agri-Food Monitoring

belVita Breakfast’s latest innovation, Soft Bakes Choc Chip product will be launching into the convenience channel this June in a single portion PMP and non-PMP formats. Available in 50g packs, belVita Soft Bakes Choc Chip is a soft and chewy baked biscuit made from five wholegrains and choc chips. Soft Bakes was belVita Breakfast’s biggest innovation to date to help address consumer textural needs and the range has been one of its best performing launches, with 4.4m units already sold. belVita…